Category:
Consultion & Social Media Management
Client:
Empire AutoBody Repair & Painting
Duration:
Ongoing
Empire Autobody Repair & Painting is a local Brampton-based business specializing in vehicle repairs, refinishing, and paint restoration. We began working with them in April 2025 to elevate their brand presence through organic social media growth. Within just three months, we helped them grow from nearly invisible online to over 150,000 organic account views—without spending a single penny on ads.
(MY APPROACAH)
We started by building trust. Before touching content, we sat down with the client to understand the nature of their business, the challenges they face, and what truly sets them apart in a crowded market. We researched trends in the autobody repair niche, studied competitors, and looked for gaps in local content. Our findings revealed that most content in this space was outdated or generic. We knew we had to create something different—something human.
(VISION & INNOVATION)
Our goal was simple:
Turn every repair into a relatable story.
We wanted the audience to feel the care, craftsmanship, and precision that went into every car that entered the shop. By mixing educational content with storytelling, we created a content experience that felt authentic and trustworthy—something rarely seen in this industry.
(CHALLENGES)
This industry is difficult to build content for. Many vehicle repairs involve confidential information (insurance, accident details, client identity) that legally cannot be shown or discussed. On top of that, our client was initially camera-shy and uncomfortable speaking on video. These challenges required us to build systems that protected privacy while helping the client grow their on-camera confidence over time.
(PROBLEMS)
Empire Autobody had no real social media presence—largely due to time constraints and lack of content knowledge. On average, their past posts would get 100–200 views and barely any engagement. The local autobody market is saturated, and most content that performed well online was years old. There was no fresh, relatable, or educational content coming from any autobody shop in the region.
(USER-CENTRIC DESIGN)
We designed the content process around the client's real work. Every car in the shop had a story, and every issue could become a learning moment for the audience. We wrote scripts tailored to the client’s natural voice, simplified camera setups, and built a system that made content creation feel like just another part of the workday. The client’s comfort and input were central to every creative decision.
(USER NEEDS)
Our audience—car owners in Ontario—needed clarity, transparency, and trust. They wanted to know:
What happens when my car gets into a collision?
How do I know a shop is trustworthy?
What really goes into the cost of repairs or paint jobs?
We answered those questions through content that educated, showed behind-the-scenes processes, and busted common myths. The result? Customers were driving 100–200km just to visit this specific shop—because they trusted what they saw online.
