Category:
Branding & Social Media Management
Client:
CrispyFadesz
Duration:
4 weeks
BT Studios partnered with CrispyFadesz, a startup by a young entrepreneur, to create a distinctive brand identity in the highly competitive barber industry. Starting from scratch, we crafted a bold visual identity centered around the client’s unique request to incorporate a snake into the logo, symbolizing individuality and style. Additionally, we provided social media management and content creation, driving engagement and boosting the brand’s visibility. The result? A 30% increase in sales within just two months.
(MY APPROACAH)
Our approach focused on understanding the client’s vision and target audience, ensuring the brand stood out in the crowded barber market. By combining creative design with strategic content creation, we built a cohesive identity that embodied the client’s unique personality and entrepreneurial spirit.
(VISION & INNOVATION)
Our vision was to establish CrispyFadesz as a standout brand in the barber industry, leveraging bold visuals, modern aesthetics, and a unique logo to convey confidence and individuality. The aim was to connect with a young, dynamic audience while reflecting the client’s passion for creativity and innovation.
(CHALLENGES)
The primary challenge was differentiating CrispyFadesz in a saturated market. We also needed to integrate a snake motif seamlessly into the branding while maintaining a professional and approachable aesthetic that appealed to the target audience.
(PROBLEMS)
1. Competing in a crowded barber/hairdresser market with limited initial recognition.
2. Creating a unique and memorable logo that incorporated a snake, aligning with the client’s vision.
3. Establishing a strong social media presence to attract and engage a younger audience.
(USER-CENTRIC DESIGN)
We took a user-centered approach, focusing on creating a brand that resonated with CrispyFadesz’s target demographic: young, style-conscious individuals. The snake logo became a central element, symbolizing boldness and confidence, while the overall design and content strategy reflected a modern, trend-driven aesthetic.
(USER NEEDS)
CrispyFadesz’s audience sought a barber service that stood out, combining premium quality with a distinct personality. Our branding addressed these needs by creating a visually compelling identity and curating engaging social media content to capture attention and build trust with potential clients.
